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Series 2, Series 3: 38 mm Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking , health-oriented capabilities , and wireless telecommunication , and integrates with iOS and other Apple products and services. The Apple Watch was released in April [18] [19] and quickly became the best-selling wearable device : 4. Each Series has been initially sold in multiple variants defined by the watch casing's material, color, and size except for the budget watches Series 1 and SE, available only in aluminum [27] [29] , and beginning with Series 3, by the option in the aluminum variants for LTE cellular connectivity , which comes standard with the other materials.
The Apple Watch operates primarily in conjunction with the user's iPhone for functions such as configuring the watch and syncing data with iPhone apps, but can separately connect to a Wi-Fi network for some data-reliant purposes, including basic communications and audio streaming. Although the paired iPhone need not be near the watch, to make a call with the watch, the paired iPhone must still be powered on and connected to a cellular network.
The goal of the Apple Watch was to complement an iPhone and add new functions, and to free people from their phones. He said: "People are carrying their phones with them and looking at the screen so much. People want that level of engagement. But how do we provide it in a way that's a little more human, a little more in the moment when you're with somebody?
Rumors as far back as speculated that Apple was developing a wearable variation of the iPod that would curve around the user's wrist, and feature Siri integration.
During a September press event where the iPhone 6 was also presented, the new watch product was introduced by Tim Cook. After a video focusing on the design process, Cook reappeared on stage wearing an Apple Watch. In comparison to other Apple products and competing smartwatches, marketing of the Apple Watch promoted the device as a fashion accessory.
The watchOS 3 added fitness tracking for wheelchair users, social sharing in the Activity app, and a Breathe app to facilitate mindfulness. The device was not branded as "iWatch", which would have put it in line with its product lines such as iPod, iPhone, and iPad. Pre-orders for the Apple Watch began on April 10, , with the official release on April CNET felt that this distribution model was designed to prevent Apple Store locations from having long line-ups due to the high demand.
Both subsets featured cosmetic customization, but otherwise functioned like standard Apple Watches. Apple Watch went on sale in India in November Originally at launch, the Apple Watch was marketed as one of three "collections", designating the case material. In order of increasing cost, the collections were:. Apple did not explicitly market the first-generation Apple Watch as being waterproof , stating that it can withstand splashes of water such as rain and hand washing , but does not recommend submersion IPX7.
Apple introduced a higher level of water resistance with the release of the Apple Watch Series 2, and the device was explicitly advertised as being suitable for swimming and surfing. Since the introduction of the Apple Watch, it has been available in two sizes, primarily affecting screen resolution and area. The smaller size at launch was 38 mm 1. Starting with Series 4, the two nominal sizes changed to 40 mm 1. The overall shape and width of the watch has not changed significantly since its release, so customizable bands and accessories are typically compatible with any Apple Watch of the same size class.
Bands that fit the smaller size class 38 mm 1. For input, the Watch features a "digital crown " on one side which can be turned to scroll or zoom content on screen, and pressed to return to the home screen.
Next to the crown on the same side of the watch is the Side Button, which can be used to display recently used apps and access Apple Pay , which is used for contactless payment.
Additional sensors integrated into the Watch include an accelerometer, gyroscope, and barometer, which are used to determine device orientation, user movement, and altitude. Because blood absorbs green light and reflects red light, the amounts of each type of reflected light are compared to determine heart rate. The Watch adjusts the sampling rate and LED brightness as needed. Apple rates the device's battery for 18 hours of mixed usage. The watch then reverts to its original mode when recharged or after holding down the side button.
Apple Watch comes with an included band strap to attach it to the user's wrist. The band can be easily changed to other types by holding down the connectors on the bottom of the watch and sliding the band pieces out.
Third party bands are compatible with Apple Watch, however Apple produces bands in a variety of materials and colours. Bands designed for the original Series 38 mm and 42 mm case sizes are compatible with the Series 40 mm and 44 mm cases, as well as the Series 7 41 mm and 45 mm cases, respectively.
Starting with Apple Watch Series 5, Apple introduced the online Apple Watch Studio which allows customers to mix and match bands on purchase, eliminating the need to purchase a specific combination of case and band design, and allows for a simplification of packaging since Apple Watch Series 4 in The 1st generation Apple Watch colloquially referred to as Series 0 uses the single-core S1 system-on-chip. It does not have a built-in GPS chip, instead relying on a paired iPhone for location services.
It features a new linear actuator hardware from Apple called the "Taptic Engine", providing realistic haptic feedback when an alert or a notification is received, and is used for other purposes by certain apps. All versions of the first-generation Apple Watch have 8 GB of storage; the operating system allows the user to store up to 2 GB of music and 75 MB of photos. When the Apple Watch is paired with an iPhone, all music on that iPhone is also available to be controlled and accessed from the Apple Watch.
It has a lower starting price than first generation. The Series 2 has the dual-core Apple S2 processor, water resistance to 50 meters, a display twice as bright, at nits , and a GPS receiver. Siri is able to speak through the onboard speaker on Apple Watch Series 3 due to the increased processing speed of the Watch. Series 3 features LTE cellular connectivity for the first time in an Apple Watch, enabling users to make phone calls, iMessage and stream Apple Music and Podcasts directly on the watch, independent of an iPhone.
The Apple Watch Series 4 [94] is the first predominant redesign of the Apple Watch, featuring larger displays with thinner bezels and rounded corners, and a slightly rounder, thinner chassis with a redesigned ceramic back.
Internally there is a new S4 bit dual-core processor, capable of up to double the S3's performance, upgraded 16 GB storage, and a new electrical heart sensor.
The microphone was moved to the opposite side between the side button and the digital crown to improve call quality. Other changes include the digital crown incorporating haptic feedback with the Apple Haptic Engine and includes the new Apple-designed W3 wireless chip. The watch received mostly positive reviews from critics. TechRadar gave it a score of 4. The Apple Watch Series 5 was announced on September 10, Additional new features include International Emergency Calling, enabling emergency calls in over countries, a more energy-efficient S5 processor, [] improved ambient light sensor, and storage doubled to 32 GB.
The release of the Series 5 also brought back the "Edition" model, with a ceramic model absent from the previous generation. A new titanium model was also included in two colors: natural and Space Black. The Series 5 and above including the SE model introduced in also incorporate enhanced hardware- and software-based battery and performance management functionality.
Critics generally gave it a positive review. Its principal improvement over its predecessor is the inclusion of a sensor to monitor blood oxygen saturation. Apple Watch runs watchOS , whose interface is based around a home screen with circular app icons, which can be changed to a list view in the devices settings.
The OS can be navigated using the touchscreen or the crown on the side of the watch. The Apple Watch is capable of receiving notifications, messages, and phone calls via a paired iPhone.
Users are able to keep apps running in memory as well as receive background updates and refreshed information. Other updates include a new Dock invoked with the side button to replace the performance-laden Glances, an updated Control Center, and new reply options on Messages. Several new watch faces have also been added, including Minnie Mouse , along with the ability to switch watch faces from the lock screen simply by swiping.
A new feature called SOS allows users to hold the dock button to make a call to the local emergency line and pull up the user's Medical ID. Another feature is Activity Sharing, which allows sharing of workouts with friends and even sending their heartbeats to one another. A new app called Breathe guides users through breathing exercises throughout the day, with visuals and haptic feedback.
It was made available to the public in September WatchOS 4. WatchOS 4 features a proactive Siri watch face, personalized activity coaching, and an entirely redesigned music app. It also introduces Apple GymKit , a technology platform to connect workouts with cardio equipment. It introduced support for Nightstand mode in portrait orientation. It brought back the ability for music playing on the iPhone to be controlled using the Music app on the Apple Watch and also enabled control of playback and volume on Apple's HomePod.
Other new features included a new charging animation and a new app loading animation. Activity data was added to the Siri watch face, and the battery complication more accurately reports battery life. It introduced an instant watch-to-watch walkie-talkie mode, all-new Podcasts app, raise-wrist-to-speak Siri, customizable Control Center, and the ability to access the notification center and control center from apps.
Other features included support for WebKit to view web pages, six new watch faces, and new workout running features. It introduced more native iOS apps such as voice memos, calculator, and a native watchOS app store. Other features include Siri being able to tell users what music they are listening to, activity trends, and a new UI framework for developers.
In watchOS 1, third-party WatchKit applications run in the background on the iPhone as an application extension while a set of native user interface resources are installed on Apple Watch. This was assisted by the introduction of a separate App Store on the Apple Watch itself. Apple Watch Series 1 models were previously only available with aluminum cases and sport bands.
As of Series 3, each Apple Watch model in aluminum, the least expensive casing, is available either with or without LTE cellular connectivity , while the models with the other casing materials available stainless steel and sometimes ceramic and titanium always include it.
Each model through Series 3 comes in a or millimeter body, with the larger size having a slightly larger screen and battery.
The Series 7 has been updated to and millimeter models. Each model has various color and band options. Featured Apple-made bands include colored sport bands, sport loop, woven nylon band, classic buckle, modern buckle, leather loop, Milanese loop, and a link bracelet.
LTE : 36 kg CO 2 e []. LTE: 39 kg CO 2 e []. Following the announcement, initial impressions from technology and watch industry observers were varied; the watch was praised by some for its "design, potential capabilities and eventual usefulness", [] while others offered criticism of these same aspects.
Initial reviews for the device have been generally positive with some caveats. Many reviewers described the watch as functional and convenient, while also noting failure to offer as much potential functionality as preceding smartphones. Farhad Manjoo of The New York Times mentioned the device's steep learning curve, stating it took him "three long, often confusing and frustrating days" to become accustomed to watchOS 1, but loved it thereafter.
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Alternatively, headset controls can be used to pause, play, skip, and repeat tracks. On the iPhone 3GS, the volume can be changed with the included Apple Earphones, and the Voice Control feature can be used to identify a track, play songs in a playlist or by a specific artist, or create a Genius playlist. The iPhone supports gapless playback. Double-tapping switches between widescreen and fullscreen video playback. The iPhone allows users to purchase and download songs from the iTunes Store directly to their iPhone.
The feature originally required a Wi-Fi network, but since , it can be used on a cellular data network. The iPhone includes software that allows the user to upload, view, and email photos taken with the camera.
The user zooms in and out of photos by sliding two fingers further apart or closer together, much like Safari. The camera application also lets users view the camera roll, the pictures that have been taken with the iPhone's camera. Those pictures are also available in the Photos application, along with any transferred from iPhoto or Aperture on a Mac, or Photoshop on a Windows PC.
The iPhone did not support voice recording until the 3. True 5G support was added starting with the iPhone 12 series in fall By default, the iPhone will ask to join newly discovered Wi-Fi networks and prompt for the password when required.
Alternatively, it can join closed Wi-Fi networks manually. Airplane mode disables all wireless connections at once, overriding other preferences. Safari is the iPhone's native web browser , and it displays pages similar to its Mac and Windows counterparts. Web pages may be viewed in portrait or landscape mode and the device supports automatic zooming by pinching together or spreading apart fingertips on the screen, or by double-tapping text or images. The iPhone does not support Flash , which was still popular when the iPhone was introduced.
The Maps application can access Google Maps in map, satellite , or hybrid form. It can also generate directions between two locations, while providing optional real-time traffic information.
During the iPhone's announcement, Jobs demonstrated this feature by searching for nearby Starbucks locations and then placing a prank call to one with a single tap.
The iPhone 3GS and iPhone 4 can orient the map with its digital compass. Simple weather and stock quotes applications also tap into the Internet. According to Google , in , the iPhone generated 50 times more search requests than any other mobile handset. This is 30 times the use for our average contract-based consumer customers. With the introduction of the Verizon iPhone in January , the issue of using the internet while on the phone was brought to the public's attention.
Under the two U. For text input, the iPhone implements a virtual keyboard on the touchscreen. It has automatic spell checking and correction, predictive word capabilities, and a dynamic dictionary that learns new words. The keyboard can predict what word the user is typing and complete it, and correct for the accidental pressing of keys near the presumed desired key.
The keys are somewhat larger and spaced farther apart when in landscape mode , which is supported by only a limited number of applications. Touching a section of text for a brief time brings up a magnifying glass , allowing users to place the cursor in the middle of existing text.
The virtual keyboard can accommodate 21 languages, including character recognition for Chinese. Alternative characters with accents for example, letters from the alphabets of other languages and emoji can be typed from the keyboard by pressing the letter for two seconds and selecting the alternative character from the popup.
Since iOS 8, third party keyboards, distributed through the App Store, are allowed. Previously, they were only available on jailbroken iPhones. The iPhone also features an email program that supports HTML email , which enables the user to embed photos in an email message. Apple has also licensed Microsoft ActiveSync and supports the platform including push email with the release of iPhone 2. Text messages are presented chronologically in a mailbox format similar to Mail, which places all text from recipients together with replies.
Text messages are displayed in speech bubbles similar to iChat under each recipient's name. The iPhone has built-in support for email message forwarding, drafts, and direct internal camera-to-email picture sending. Support for multi-recipient SMS was added in the 1. At WWDC on June 11, , Apple announced that the iPhone would support third-party web applications using Ajax that share the look and feel of the iPhone interface.
It is a free download, with an Apple registration, that allows developers to develop native applications for the iPhone and iPod Touch, then test them in an "iPhone simulator". However, loading an application onto a real device is only possible after paying an Apple Developer Connection membership fee. Developers can also opt to release the application for free and will not pay any costs to release or distribute the application beyond the membership fee. Once a developer has submitted an application to the App Store, Apple holds firm control over its distribution.
NetShare, another rejected app, would have enabled users to tether their iPhone to a laptop or desktop, using its cellular network to load data for the computer.
As of October [update] , Apple has passed 60 billion app downloads. As of January [update] , the App Store has over 2. Starting with the iPhone 4S, Apple added an accessibility feature to optimize the function of the iPhone with hearing aids. Made for iPhone hearing aids also feature Live Listen. With Live Listen the iPhone acts as a remote microphone that sends sound to a Made for iPhone hearing aid.
Live Listen can help the user hear a conversation in a noisy room or hear someone speaking across the room. This program added support for more than 50 Bluetooth wireless braille displays that work with iOS out of the box. The user only needs to pair the keyboard to the device to start using it to navigate the iOS device with VoiceOver without any additional software.
It delivers both visual and vibrating alerts for incoming phone and FaceTime calls, new text messages, new and sent mail, and calendar events. Users can set an LED light flash for incoming calls and alerts or have incoming calls display a photo of the caller. Users can choose from different vibration patterns or even create their own.
The iPhone can enlarge text to make it more accessible for vision-impaired users, [] and can accommodate hearing-impaired users with closed captioning and external TTY devices. With the release of iOS 9 for all iPhones, users have the ability to choose between two different screen view options.
The user can choose to have a standard view or zoomed view. When the iPhone is placed in a standard view setting, the icons are normal size and the text remains the same. With a zoomed view option, the icons on the screen and the text become slightly larger. This enables the user to have a more customized appearance and it can potentially help some users read the screen easier.
AssistiveTouch helps to adapt the Multi-Touch screen of an iOS device to a user's unique physical needs. This can be of great assistance to those who have difficulty with some gestures, like pinch, one can make them accessible with just a tap of a finger.
The user can create their own gestures and customize the layout of the AssistiveTouch menu. If the user has trouble pressing the Home button, it can be set so that it can be activated with an onscreen tap. Gestures, like rotate and shake, are available even when if the iOS device is mounted on a wheelchair.
Guided Access helps people with autism or other attention and sensory challenges stay focused on the task or app at hand. With Guided Access, a parent, teacher, or therapist can limit an iOS device to stay on one app by disabling the Home button and limit the amount of time spent in an app. The user can restrict access to the keyboard or touch input on certain areas of the screen. In Apple began developing satellites so that the iPhone could skip wireless carriers. The iPhone Upgrade Program is a month program designed for consumers to be able to get the latest iPhone every year, without paying the whole price up-front.
The program consists of "low monthly payments", where consumers will gradually pay for the iPhone they have over a month period, with an opportunity to switch upgrade to the new iPhone after 12 months of payment have passed. Once 12 months have passed, consumers can trade their current iPhone with a new one, and the payments are transferred from the old device to the new device, and the program "restarts" with a new month period. Criticism of the program includes the potential endless cycle of payments, with The Huffington Post ' s Damon Beres writing, "Complete the full month payment cycle, and you're stuck with an outdated phone.
Upgrade every 12 months, and you'll never stop owing Apple money for iPhones". Additionally, the program is limited to just the iPhone hardware; cell phone service from a network operator is not included. Apple has filed more than patent applications related to the technology behind the iPhone. On September 3, , Infogear filed for the U. In , Infogear filed an infringement claim against the owners of the iPhones. The intellectual property rights were granted to the owners of the iPhones.
As of October , only the Singapore and Australian applications had been granted. Comwave has been selling VoIP devices called iPhone since Shortly after Steve Jobs' January 9, , announcement that Apple would be selling a product called iPhone in June , Cisco issued a statement that it had been negotiating trademark licensing with Apple and expected Apple to agree to the final documents that had been submitted the night before.
On February 2, , Apple and Cisco announced that they had agreed to temporarily suspend litigation while they held settlement talks, [] and subsequently announced on February 20, , that they had reached an agreement. Both companies will be allowed to use the "iPhone" name [] in exchange for "exploring interoperability" between their security, consumer, and business communications products. Nokia alleges that Apple has been violating ten Nokia patents since the iPhone initial release.
In August , Apple won a smartphone patent lawsuit in the U. In March , an Apple patent for a wraparound display was revealed. Apple tightly controls certain aspects of the iPhone. According to Jonathan Zittrain , the emergence of closed devices like the iPhone have made computing more proprietary than early versions of Microsoft Windows.
The hacker community has found many workarounds, most of which are disallowed by Apple and make it difficult or impossible to obtain warranty service.
SIM unlocking allows the iPhone to be used on a different carrier's network. Users can set restrictions or parental controls [] on apps that can be downloaded or used within the iPhone. The restrictions area requires a password. The iPhone normally prevents access to its media player and web features unless it has also been activated as a phone with an authorized carrier.
On July 3, , Jon Lech Johansen reported on his blog that he had successfully bypassed this requirement and unlocked the iPhone's other features with a combination of custom software and modification of the iTunes binary.
He published the software and offsets for others to use. Unlike the first generation iPhone, the iPhone 3G must be activated in the store in most countries. The need for in-store activation, as well as the huge number of first-generation iPhone and iPod Touch users upgrading to iPhone OS 2. After the update, devices were required to connect to Apple's servers to authenticate it, causing many devices to be temporarily unusable. Users on the O2 network in the United Kingdom, however, can buy the phone online and activate it via iTunes as with the previous model.
In the US, Apple has begun to offer free shipping on both the iPhone 3G and the iPhone 3GS when available , reversing the in-store activation requirement. Best Buy and Walmart will also sell the iPhone. The iPhone's operating system is designed to only run software that has an Apple-approved cryptographic signature. This restriction can be overcome by "jailbreaking" the phone, [] which involves replacing the iPhone's firmware with a slightly modified version that does not enforce the signature check.
Doing so may be a circumvention of Apple's technical protection measures. In , , and , developers released a series of tools called JailbreakMe that used security vulnerabilities in Mobile Safari rendering to jailbreak the device which allows users to install any compatible software on the device instead of only App Store apps.
Theoretically these flaws could have also been used for malicious purposes. In July , Apple released iOS 4. Following the release of the iPhone 5S model, a group of German hackers called the Chaos Computer Club announced on September 21, , that they had bypassed Apple's new Touch ID fingerprint sensor by using "easy everyday means. The spokesman for the group stated: "We hope that this finally puts to rest the illusions people have about fingerprint biometrics.
It is plain stupid to use something that you can't change and that you leave everywhere every day as a security token. Most iPhones were and are still [ citation needed ] sold with a SIM lock , which restricts the use of the phone to one particular carrier, a common practice with subsidized GSM phones. Unlike most GSM phones, however, the phone cannot be officially unlocked by entering a code. While the iPhone was initially sold in the U.
Apple speculates that they were likely shipped overseas and unlocked also known as box breaking , a lucrative market before the iPhone 3G's worldwide release. Outside of the United States, policies differ, especially in U.
They are locked to the network initially, though they can usually be unlocked either after a certain period of contract length has passed, or for a small fee with the exception of the 3 network, which will unlock the device at any time for no charge. In Canada, all iPhones purchased for full retail price at an Apple Store or online at apple. Third-party methods to unlock iPhones existed but were highly unreliable and sometimes rendered phones unusable.
In Australia, the three major carriers Optus , Telstra and Vodafone [] [ unreliable source? Internationally, policies vary, but many carriers sell the iPhone unlocked for full retail price.
Apple takes numerous measures that make third-party repairs difficult. In the past with models as early as the iPhone 6 , there have been reports such as denial of operation if the home button is detected to have been tampered with, upon which an Error 53 is indicated instead. In more recent models starting with the iPhone XR , Apple displays non-removable warnings if the battery, display, or camera is replaced by a third party. In Mexico , the trademark iFone was registered in by a communications systems and services company, iFone.
The case began in , when the Mexican firm sued Apple. The Supreme Court of Mexico upheld that iFone is the rightful owner and held that Apple iPhone is a trademark violation. According to the filing, Gradiente foresaw the revolution in the convergence of voice and data over the Internet at the time. On December 18, , IGB launched its own line of Android smartphones under the tradename to which it has exclusive rights in the local market. The "iPhone" term was registered by Gradiente in , seven years before Apple's release of its first iPhone.
The court ruling determined that the Gradiente's registration does not own exclusive rights on the brand. Although Gradiente intended to appeal, with the decision Apple can use freely the brand without paying royalties to the Brazilian company. Stylized as "my phone", Solid Broadband filed a trademark application of that brand. Apple lost the trademark battle to Solid Group in a decision made by IPO director Nathaniel Arevalo, who also reportedly said that it was unlikely that consumers would be confused between the "iPhone" and the "MyPhone".
Around April 20, , a hidden unencrypted file on the iPhone and other iOS devices was widely discussed in the media. Previous versions of iOS stored similar information in a file called "h-cells. F-Secure discovered that the data is transmitted to Apple twice a day and postulate that Apple is using the information to construct their global location database similar to the ones constructed by Google and Skyhook through wardriving.
The file is also automatically copied onto the user's computer once synchronized with the iPhone. An open-source application named "iPhoneTracker", which turns the data stored in the file into a visual map, was made available to the public in April Apple gave an official response on their web site on April 27, , [] after questions were submitted by users, the Associated Press and others.
Apple clarified that the data is a small portion of their crowd-sourced location database cache of Wi-Fi hotspots and cell towers which is downloaded from Apple into the iPhone for making location services faster than with only GPS, therefore the data does not represent the locations of the iPhone.
The volume of data retained was an error. Apple issued an update for iOS version 4. The "Frequent Locations" feature found in "Settings" under "Location Services" stores commonly visited locations locally on the device. However, this feature also keeps track of the number of times that the user has been to that location, the dates, and the exact times.
Media outlets have publicized instructions on how this can be disabled for concerned users. A privacy experiment conducted by the Washington Post determined that the iPhone transmitted a host of personal data without the user's knowledge or consent, including phone number, email, exact location, device model and IP address , to "a dozen marketing companies, research firms and other personal data guzzlers" via 5, hidden app trackers. They can read almost all smartphone information, including SMS, location, emails, and notes.
Throughout , prosecutors in the United States argued for the U. The shooters had destroyed their personal phones. The U. The GrayKey, manufactured by Grayshift , can unlock iPhones, even if they are disabled. As of April [update] , Apple's privacy policy addresses requests from government agencies for access to customers' data: "Apple has never worked with any government agency from any country to create a 'backdoor' in any of our products or services.
We have also never allowed any government access to our servers. And we never will. Apple iOS in combination with their specific hardware uses crypto-shredding when activating the "Erase all content and settings" by obliterating all the keys in ' effaceable storage'.
This renderes all user data on the device cryptographically inaccessible. The original iPhone has been described as "revolutionary", [] a "game-changer" for the mobile phone industry, [] [] [] [] and has been credited with helping to make Apple one of the world's most valuable publicly traded companies by The iPhone attracts users of all ages, [23] and besides consumer use, the iPhone has also been adopted for business purposes. Apple's marketing, building on successful iPod campaigns, helped the phone become a mass-market product with many buyers on launch day.
Some market research has found that, compared to other products, a greater proportion of iPhone users are female. Before the release of the iPhone, handset manufacturers such as Nokia and Motorola were enjoying record sales of cell phones based more on fashion and brand rather than technological innovation. Phones at the time were designed around carrier and business limits which were conservative with regards to bandwidth usage and battery life. When then-CEO of Research in Motion Mike Lazaridis pried open an iPhone, his impression was of a Mac stuffed into a cellphone, as it used much more memory and processing power than the smartphones on the market at the time.
The dominant mobile operating systems at the time such as Symbian , BlackBerry OS , and Windows Mobile were not designed to handle tasks beyond communication and basic functions. These operating systems never focused on applications and developers, and due to infighting among manufacturers as well as the complexity of developing on their low-memory hardware, they never developed a thriving ecosystem like Apple's App Store or Android 's Google Play.
The iPhone's success has led to a decline in sales of high-end fashion phones and business-oriented smartphones such as Vertu and BlackBerry , as well as Nokia. It ultimately agreed to a technology-sharing deal and then a takeover from Microsoft. Before the iPhone, "Handsets were viewed largely as cheap, disposable lures, massively subsidized to snare subscribers and lock them into using the carriers' proprietary services.
By contrast, Google has allowed carriers and OEMs to dictate the "pace of upgrades and pre-load phones with their own software on top of Android ". Apple sold 6. Numbers were lower in the first three quarters of until the fourth quarter surpassed sales of Q4 Apple's sales surpassed that of Research in Motion 's On March 2, , at the iPad 2 launch event, Apple announced that they had sold million iPhones worldwide.
In the fourth quarter of , the iPhone 5 and iPhone 4S were the best-selling handsets with sales of According to Strategy Analytics' data, this was "an impressive performance, given the iPhone portfolio's premium pricing", adding that the Galaxy S III's global popularity "appears to have peaked" the Galaxy S III was touted as an iPhone-killer by some in the press when it was released [] [].
While Samsung has led in worldwide sales of smartphones, Apple's iPhone line has still managed to top Samsung's smartphone offerings in the United States, [] with The continued top popularity of the iPhone despite growing Android competition was also attributed to Apple being able to deliver iOS updates over the air, while Android updates are frequently impeded by carrier testing requirements and hardware tailoring, forcing consumers to purchase a new Android smartphone to get the latest version of that OS.
Apple announced on September 1, , that its iPhone trade-in program would be implemented at all of its specialty stores in the US. For the program to become available, customers must have a valid contract and must purchase a new phone, rather than simply receive a credit to be used at a later date.
A significant part of the program's goal is to increase the number of customers who purchase iPhones at Apple stores rather than carrier stores. On September 20, , the sales date of the iPhone 5S and 5C models, the longest ever queue was observed at the New York City flagship Apple store, in addition to prominent queues in San Francisco, and Canada; however, locations throughout the world were identified for the anticipation of corresponding consumers.
Apple released its opening weekend sales results for the 5C and 5S models, showing an all-time high for the product's sales figures, with nine million handsets sold—the previous record was set in , when five million handsets were sold during the opening weekend of the 5 model.
This was the first time that Apple has simultaneously launched two models and the inclusion of China in the list of markets contributed to the record sales result. The store's high sales results have been attributed to the absence of a sales tax in the state of Delaware. The finalization of a deal between Apple and China Mobile, the world's largest mobile network, was announced in late December The multi-year agreement provides iPhone access to over million China Mobile subscribers.
In the first quarter of , Apple reported that it had sold 51 million iPhones, an all-time quarterly record, compared to On July 27, , Apple announced that it had sold their 1 billionth iPhone.
During Apple's earnings call on January 27, , Tim Cook said that there are now 1 billion iPhones active. From Wikipedia, the free encyclopedia. Line of smartphones designed and marketed by Apple Inc. This article is about Apple's smartphone line. For the original iPhone, see iPhone 1st generation. For other uses, see iPhone disambiguation. The front face of an iPhone 13 Pro in Sierra Blue.
Bluetooth stereo speaker iPhone 7 and up microphone 3. Main article: History of the iPhone. Coming soon. See also: Timeline of Apple Inc. Main article: iPhone hardware. This section needs expansion. You can help by adding to it. September Main articles: iOS and iOS version history. April Retrieved July 27, Apple Inc. Retrieved June 13, The Verge published June 13, Archived from the original on August 8, Retrieved October 25, Part 3".
Retrieved March 27, January 9, Archived from the original on February 13, Andrew Griffin. The Independent. February 18, Retrieved November 12, Business Insider.
Retrieved June 5, Retrieved March 23, Retrieved January 11, Retrieved January 10, On February 19, , Apple registered the " Apple. However, these new lines were marketed poorly by what was now "arguably one of the worst-managed companies in the industry".
The excess of arbitrary model numbers confused many consumers and hurt Apple's reputation for simplicity. Compounding matters was the fact that, although the machines were cheaper than a comparable PC when taken into account all the components built-in that had to be added to the 'bare bones PC' , the poor marketing gave the impression that the machines were more expensive.
These processors used a RISC architecture, which differed substantially from the Motorola X0 series that were used by all previous Macs. Parts of Apple's operating system software were rewritten so that most software written for older Macs could run in emulation on the PowerPC series.
In addition to computers, Apple has also produced consumer devices. In Apple launched eWorld , an online service providing email, news and a bulletin board system to replace AppleLink. It was shut down in In a decision was made to officially start licensing the Mac OS and Macintosh ROMs to 3rd party manufacturers who started producing Macintosh "clones".
This was done in order to achieve deeper market penetration and extra revenue for the company. However, the Clonintoshes were competing with Apple's own Mac's and reduced Apple's own sales. Jobs promptly found a loophole in the licensing contracts Apple had with the clone manufacturers and terminated the Macintosh OS licensing program, ending the Macintosh clone era.
During the 90's, Apple was trying to develop a new operating system that would replace System 7 , which was already seen as outdated. The new operating system project was nicknamed Pink and Apple tried to develop a new OS.
Afterwards, Apple started project Copland , but it was affected by Feature creep due to software planned for Taligent having to be hastily reworked for Copland and subsequently Development hell. Ultimately, Apple decided that Copland would never ship as is and it was scrapped.
Hancock reportedly was in favor of going with Solaris, while Amelio preferred Windows. Fred D. Anderson was the head of the directors in short term and obtained short-term working capital from the banks in July On November 10, , Apple introduced the Apple Store , an online retail store based upon the WebObjects application server the company had acquired in its purchase of NeXT. The new direct sales outlet was also tied to a new build-to-order manufacturing strategy.
As part of the deal, Apple and Microsoft agreed to settle a long-standing dispute over whether Microsoft's Windows operating system infringed on any of Apple's patents. Microsoft chairman Bill Gates appeared at the expo on-screen, further explaining Microsoft's plans for the software they were developing for Mac, and stating that he was very excited to be helping Apple return to success.
After this, Steve Jobs said this to the audience at the expo:. If we want to move forward and see Apple healthy and prospering again, we have to let go of a few things here. We have to let go of this notion that for Apple to win, Microsoft has to lose. We have to embrace a notion that for Apple to win, Apple has to do a really good job.
And if others are going to help us that's great, because we need all the help we can get, and if we screw up and we don't do a good job, it's not somebody else's fault, it's our fault. So I think that is a very important perspective. If we want Microsoft Office on the Mac, we better treat the company that puts it out with a little bit of gratitude; we'd like their software.
So, the era of setting this up as a competition between Apple and Microsoft is over as far as I'm concerned. This is about getting Apple healthy, this is about Apple being able to make incredibly great contributions to the industry and to get healthy and prosper again. Apple CFO Fred Anderson stated that Apple would use the additional funds to invest in its core markets of education and creative content.
While discontinuing Apple's licensing of its operating system to third-party computer manufacturers, one of Jobs's first moves as new acting CEO was to develop the iMac , which bought Apple time to restructure. The line became a sales smash, moving about one million units each year. It also helped re-introduce Apple to the media and public and announced the company's new emphasis on the design and aesthetics of its products.
Also that year, Apple unveiled the iBook , its first consumer-oriented laptop that was also the first Macintosh to support the use of Wireless LAN via the optional AirPort card that was based on the To aid users in transitioning their applications from Mac OS 9 , the new operating system allowed the use of Mac OS 9 applications through the Classic environment.
In May , after much speculation, Apple announced the opening of a line of Apple retail stores, to be located throughout the major U. The stores were designed for two primary purposes: to stem the tide of Apple's declining share of the computer market and to respond to poor marketing of Apple products at third-party retail outlets.
In October , Apple introduced its first iPod portable digital audio player. Then iPod started as a 5 gigabyte player capable of storing around songs. Since then it has evolved into an array of products including the Mini now discontinued , the iPod Touch , the Shuffle now discontinued , the iPod Classic also discontinued , the Nano now discontinued , the iPhone and the iPad.
Since March , the largest storage capacity for an iPod has been gigabytes. The iPod gave an enormous lift to Apple's financial results. The new iMac G4 design had a white hemispherical base and a flat panel all-digital display supported by a swiveling chrome neck.
After several iterations increasing the processing speed and screen sizes from 15" to 17" to 20" the iMac G4 was discontinued and replaced by the iMac G5 in the summer of In , Apple also released the Xserve 1U rack mounted server.
Originally featuring two G4 chips, the Xserve was unusual for Apple in two ways. It represented an earnest effort to enter the enterprise computer market and it was also relatively cheaper than similar machines released by its competitors. Its all-metal anodized aluminum chassis finished Apple's transition away from colored plastics in their computers. Apple claims this was the first bit computer sold to the general public. The Power Mac G5 was also used by Virginia Tech to build its prototype System X supercomputing cluster, which at the time was considered the third-fastest supercomputer in the world.
Apple's Xserves were soon updated to use the G5 as well. They replaced the Power Mac G5 machines as the main building block of Virginia Tech 's System X , which was ranked in November as the world's seventh-fastest supercomputer.
A new iMac based on the G5 processor was unveiled August 31, and was made available in mid-September. This model dispensed with the base altogether, placing the CPU and the rest of the computing hardware behind the flat-panel screen, which is suspended from a streamlined aluminum foot. This new iMac, dubbed the iMac G5 , was the "world's thinnest desktop computer", [] measuring in at around two inches around 5 centimeters.
After creating a sizable financial base to work with, the company began experimenting with new parts from new suppliers. As a result, Apple was able to produce new designs quickly over a short amount of time, with the release of the iPod Video, then the iPod Classic, and eventually the iPod touch and iPhone. Apple's wildly successful PowerBook and iBook products relied on Apple's previous generation G4 architecture, which was produced by Freescale Semiconductor , a spin-off from Motorola.
This processor contains two cores in one rather than have two separate processors. Apple has also developed the Power Mac G5 Quad that uses two of the Dual-Core processors for enhanced workstation power and performance.
The new Power Mac G5 Dual cores run individually at 2. The Power Mac G5 Quad cores run individually at 2. Ginza was followed by a store in Osaka , Japan in August Another store was opened in Sapporo in A store in the Bullring shopping centre in Birmingham opened in April , and the Bluewater shopping centre in Dartford , Kent opened in July Also, in an effort to court a broader market, Apple opened several "mini" stores in October in an attempt to capture markets where demand does not necessarily dictate a full-scale store.
These stores follow in the footsteps of the successful Apple products: iPod mini and Mac mini. These stores are only one half the square footage of the smallest "normal" store and thus can be placed in several smaller markets. In , Apple introduced its iTools service, a set of free web-based tools that included an email account, internet greeting cards called iCards, a service called iReview that gave internet users a place to read and write reviews of Web sites, and a tool called KidSafe that promised to prevent children from browsing inappropriate portions of the web.
The latter two services were eventually canceled because of lack of success, while iCards and email became integrated into Apple's. Mac subscription-based service introduced in and discontinued in mid to make way for the release of the new MobileMe service, coinciding with the iPhone 3G release.
Some controversy surrounded the release of MobileMe services to users resulting in expected downtime and a significantly longer release window. As a result of this, Apple extended the subscriptions of existing MobileMe subscribers by an additional 30 days free-of-charge. This service kept most of the core services that MobileMe offered, however dropping iDisk, Gallery, and iWeb.
The iTunes Music Store was launched in April , with 2 million downloads in the first 16 days. Music was purchased through the iTunes application, which was initially Macintosh-only; in October , support for Windows was added. Initially, the music store was only available in the United States due to licensing restrictions.
A version for Canada opened in December The download was The Complete U2 , by U2. Briefly, people in New Zealand were able to buy music off the Australian store. However, that loophole was quickly closed. On February 23, , the iTunes Music Store sold its 1 billionth song. Since iTunes' inception, it has sold over 2 billion songs, 1.
Since downloadable TV and movie content was added 50 million TV episodes and 1. In early , Apple celebrated the 10 billionth song downloaded from the iTunes Music Store. In a keynote address on June 6, , Steve Jobs officially announced that Apple would begin producing Intel-based Macintosh computers beginning in This introduction came with the news that Apple would complete the transition to Intel processors on all hardware by the end of , a year ahead of the originally quoted schedule.
On January 9, , Apple Computer, Inc. In his Macworld Expo keynote address, Steve Jobs explained that with their current product mix consisting of the iPod and Apple TV as well as their Macintosh brand, Apple really wasn't just a computer company anymore. At the same address, Jobs revealed a product that would revolutionize an industry in which Apple had never previously competed: the Apple iPhone.
The iPhone combined Apple's first widescreen iPod with the world's first mobile device boasting visual voicemail, and an internet communicator able to run a fully-functional version of Apple's web browser, Safari , on the then-named iPhone OS later renamed iOS.
It was another 12 months before the iPhone 3G became available on July 11, This month iteration cycle has continued with the iPhone 4 model arriving in similar fashion in , a Verizon model was released in February , and a Sprint model in October , shortly after Jobs' death. Now two iPod types are multi-touch: the iPod nano and the iPod touch, a big advance in technology. Apple has also gone wireless, selling a wireless trackpad, keyboard, mouse, and external hard drive. Wired accessories are, however, still available.
The Apple iPad was announced on January 27, , with retail availability commencing in April and systematically growing in markets throughout The iPad fits into Apple's iOS product line, being twice the screen size of an iPhone without the phone abilities. While there were initial fears of product cannibalization the FY financial results released in Jan included commentary of a reverse 'halo' effect, where iPad sales were leading to increased sales of iMacs and MacBooks.
Since , Apple's revenues, profits, and stock price have grown significantly. On May 26, , Apple's stock market value overtook Microsoft's, [] [] [] and Apple's revenues surpassed those of Microsoft in the third quarter of The Guardian reported that one of the reasons for the change was because PC software, where Microsoft dominates, has become less important compared to the tablet and smartphone markets, where Apple has a strong presence.
On March 2, , Apple unveiled the iPad's second-generation model, the iPad 2. Like the 4th generation iPod Touch and iPhone, the iPad 2 comes with a front-facing camera as well as a rear-facing camera, along with three new apps that utilize these new features: Camera, FaceTime , and Photo Booth.
On October 29, , Apple announced structural changes to increase collaboration between hardware, software, and services. The most notable short term difference of this restructuring was the launch of iOS 7 , the first version of the operating system to use a drastically different design to its predecessors, headed by Jony Ive.
During this time, Apple released the iPhone 5 , the first iPhone to have a screen larger than 3. They released the iPad 3rd generation with Retina Display, followed by the iPad 4th generation just half a year later. The iPad Mini was announced alongside the iPad 4th gen, and was the first to feature a smaller screen than 9.
This was followed by the iPad Mini 2 with Retina Display in , alongside the iPad Air , a continuation of the original 9. Apple also released various major Mac updates, including the MacBook Pro with Retina Display , [] whilst also discontinuing the original MacBook range for a short period, before reintroducing it in with various new features, a Retina Display and a new design that implemented USB-C , while removing all other ports.
On November 25, , Apple acquired a company called PrimeSense. On September 9, , Apple announced the Apple Watch , the first new product range since the departure of Steve Jobs.
The Apple Watch received mixed reviews, with critics suggesting that whilst the device showed promise, it lacked a clear purpose, similar to many of the devices already on the market. On September 7, , Apple announced the iPhone 7 and iPhone 7 Plus with an improved camera and a faster processor than the previous generation.
The iPhone 7 and iPhone 7 Plus have high storage options. On March 21, , Apple announced the iPad Apple also released the new On September 12, , at the Steve Jobs Theater , Apple introduced the iPhone 8 and iPhone 8 Plus with better camera features, more improvements in product design , user experience , performance and more, and announced the iPhone X with facial recognition technology and wireless charging.
They also announced the Apple Watch Series 4, running watchOS 5 , with an all-new design and larger display as well as many more health-related features. In , Bloomberg News reported that, as early as , a specialized unit of China's People's Liberation Army began inserting chips into Supermicro servers that allowed for backdoor access to them.
The iPhone 11 Pro is also the first iPhone to feature three cameras. In November , the first Mac's with Apple silicon were launched. In April , the M1-powered iPad was launched, along with a new M1-powered iMac offered in 7 colors, recalling the 1st generation: Tray-loading iMacs offered in 5 colors announced in They didn't change much from the previous iPhone As cash reserves increased significantly in , Apple created Braeburn Capital on April 6, , to manage its assets.
The stock has split 2 for 1 three times on June 15, , June 21, , and February 28, Apple initially paid dividends from June 15, , to December 15, Piper Jaffray estimates future stock and revenue of Apple annually, and have been doing so for several years.
Complete Documentation since From Wikipedia, the free encyclopedia. For more general information about the company, see Apple Inc. Created by Rob Janoff in , the Apple logo with the rainbow scheme was used from April of that year [22] until August 26, Main article: Apple II series. Apple II Plus , designed primarily by Wozniak. Disk II , also designed by Wozniak. Main article: Apple III. Main article: Apple Lisa.
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